Does the person who has written the content have expert knowledge about the products?.Linking the update to E-A-T, the search engine goes on to say that it also helps if reviews are ‘written by experts or enthusiasts who know the topic well’.ĭigging deeper into exactly what Google is now looking for in product reviews, the original post lists the following criteria: With the rollout of the product reviews update, Google intends to rank sites more highly if they publish reviews containing original analysis based on independent research. Examples include publishers such as TechRadar and Running Shoes Guru.
It’s worth noting, that this algorithm update only affects sites that publish reviews of products – not ecommerce sites that feature on-page product reviews, but rather sites that post content with the explicit purpose of reviewing products from elsewhere.
In its Search Central blog announcement, the search engine stated that the update is designed to reward ‘product reviews that share in-depth research, rather than thin content that simply summarizes a bunch of products.’ This change should result in more useful, high-quality reviews surfacing at the top spots in the SERPs. On 8th April, Google launched the product reviews algorithm update.
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